Request a quotePromotional programmes
A promotional programme is not judged on how well it was woven. It is judged on whether it was on the shelf the morning the promotion opened. The construction, the artwork and the price are all settled long before that. What is left is a date — and the discipline to build early, hold finished goods, and release the whole programme at once.
A promotion is usually one towel and a great many artworks. We develop the base once — construction, weight, shade, hand — and then run the artwork across it. The buyer approves a single quality and gets a programme, not a separate development for every design.
Weaving a promotion in one burst is how programmes miss their date. We build against the programme's own plan, design by design, and hold the finished goods at the mill, so the run is complete and inspected well before anybody needs it to move.
When the promotion opens, the whole programme ships together rather than trickling out as it is made. One release, one set of documents, one arrival.
Most of this programme's life is spent as finished stock sitting still. That is the point: the risk in a promotion is not capacity, it is timing, and stock that already exists cannot be late.
01Artwork and base agreed
One construction developed and approved. Artwork supplied by the buyer, or drawn here against the brief.
the first thing fixed
02Shade locked
Three lab dips, you choose one, and every bulk lot is held against it at ΔE under 0.8.
3 weeks piece dyed
4–5 weeks yarn dyed
03Woven design by design
The programme is built in batches across the plan rather than in one block, so no single design waits on the last.
design by design, across the plan
04Inspected and packed to the promotion
AQL 2.5, piece by piece. Packed as the promotion will be presented, not as the mill finds convenient.
on completion
05Held complete at the mill
The whole programme sits finished, counted and ready. This is the part a buyer is really paying for, and the part most suppliers cannot do.
to your programme's dates
06Released on your date
One despatch window, every design together, timed backwards from the day the promotion opens.
one window, every design together
07On shelf for day one
Which is the only date in this list that the shopper ever sees.
launch
A programme that ran this way
A back-to-school promotion carrying licensed collegiate artwork — one towel quality, and a design for each university. Every design had to be built, held and then land together, because a back-to-school range that arrives in September is not a range, it is a markdown.
The ability to design a particular towel, build it, keep inventory for it over a period, and ship it so that it reaches the stores at the right time — that is the parameter the whole programme turns on.
Everything else works backwards from it. Send the artwork count, the quantity you expect per design and the day it has to be on shelf, and you will get an answer on feasibility before you get a price — if the date cannot be held, that is the useful thing to know first.